The AI wrapper business is going to grow explosively.

2024.11.26 by intellika AI Team

We decided to write this article to enhance understanding of the AI business we’re pursuing. Many people may not be familiar with the term AI Wrapper. This term refers to services built by utilizing the APIs of pre-existing AI models. Since these services don't own AI models themselves, the term is sometimes dismissed by tech-savvy individuals. For example, you might have seen deepfake videos where a celebrity appears to say something in perfect sync with their voice and lip movements. There are AI services that people use to create such videos. These companies often leverage advanced pre-existing AI model APIs to develop user-friendly and popular services.


Creating models like OpenAI's GPT requires billions of dollars in funding. This field is already a battleground for big tech companies, making it nearly impossible for ordinary companies to compete. Venturing into this space is akin to saying you'll create GPUs to compete with NVIDIA—a daunting task. There’s a saying in the automotive industry: "Making your own wheels is a foolish endeavor." Instead, you buy well-made wheels and focus on assembling a car that people will love. Some companies even source their engines from other brands. Similarly, in 2024, if you look at the current AI market, the key question is not who builds the best AI models like GPT or Stable Diffusion but who effectively uses them to create valuable services. Full vertical integration is virtually impossible in today’s era, especially in the world of AI. What truly matters is understanding the customer’s pain points and delivering value to them.


The AI Agent business is also part of the AI Wrapper space. AI has already deeply infiltrated not just our work but also our daily lives. Don’t think so? You may not feel it now, but it’s like smartphones. One day, we woke up, and everyone worldwide was using smartphones. Technology and innovation always progress in that way. Before you realize it, they’ve penetrated every aspect of life. AI Agents are in their early stages now, but they have enormous potential as a business. We believe this journey should start not in the Web2 market but in the Web3 space. Protocol economies that allow users to share revenue will drive the future. The convergence of AI and Web3—isn’t that something to be excited about?

Don’t pay attention to the price in its first week—it’s just noise. What really matters is how the world will change and the immense potential of the space we’ve entered. Over time, the price will inevitably align with the true value of this opportunity. You want to change your life? Then, please, have patience—just for a few months.

Last updated